Devani Adinda Putri is an experienced SEO Content Strategist with a strong background in developing data-driven content strategies that boost organic growth and brand visibility. Skilled in keyword research, topical authority, and content optimisation, she has supported major brands across healthcare, finance, insurance, and hospitality sectors to achieve measurable improvements in traffic, engagement, and conversions.

Her career includes leading editorial and SEO initiatives for organisations such as Lifepal Technologies Indonesia, The Ascott Limited, Kalbe, and Taman Safari Indonesia. Devani excels in content planning, team leadership, and analytics, using tools like Google Analytics, Ahrefs, and SEMrush to turn insights into effective strategies that align with business goals.

Combining analytical precision with creative execution, she delivers SEO frameworks that enhance brand authority and user trust. Passionate about continuous improvement, Devani remains committed to advancing digital performance through strategic and engaging content. Recently she became part of Arche Energy’s Content Development team. She crafts clear, engaging, and research-driven content that communicates complex ideas in simple yet impactful ways. With her expertise, Devani develops blog articles, website copy, and professional profiles for diverse audiences, focused in renewable energy sectors.